Sales Of Organic Food And Drink On The Increase...

September 30th 2013
By: Melanie

Since the horsemeat scandal at the beginning of this year, sales in organic and drink have increased, partly due to consumers wanting to know where their food is sourced.

At the moment more than fifty per cent of Organic food is sourced from two major supermarkets, Waitrose and Sainsbury's.

In the past Organic sales have been declining, but this summer sales increased from 0.6% from £1.22bn to £1.23bn. Last year sales fell by 1.5% and in the previous year they slumped by 3.7%, but they are still much lower than before the start of the global recession in 2008 when sales totaled £2.1bn.

Research by Nielson, a global information and measurement company for the organic farming body and soil association has said that they predict longer-term recovery for the organic industry. They have said that the diary industry continues to be the strongest section with organic milk accounting for £143m in retail value, growing by 2.2%

Peter Melchett, policy director of the Soil Association, stated: 'There is little doubt that consumers are reappraising the organic offer in stores and making choices which guarantee a high level of sourcing integrity. Organic poultry is having a revival after a few slow years - a real sign that food assurance is becoming more relevant to shoppers.'

Melchett continued: 'The Soil Association has worked for many years with the ASA to get to this point and I am delighted that we can now share these new statements - which clearly demonstrate the compelling reasons for consumers to choose organic - with organic food producers.'

If you would like to buy organic and keep it local why not check out our guide 'A Taste of Local.'