Open houses can be an important tool in selling property but are only now gaining ground in the UK despite being popular with overseas vendors.
Common sense says it is smart to expose your home to the largest number of possible buyers, and enticing buyers to preview a home can be a difficult hurdle to jump. International real estate agents report that around 20%, or one in five homes, sell directly through an open house. Let’s take a look at what is involved and how to increase the potential success of an open home.
An open house is where, for a limited time, preferably on a weekend, a seller opens their house to the public. An open house is usually supervised by the managing Estate Agent, who will also follow up on serious leads post-event.
There are several strategies for increasing the appeal of your property for an open house event.
- Tidy - make certain the house is spotless and ensure it is easy to find.
- Signage - temporary signboards directing buyers to the property are essential.
- Vehicles - remove all vehicles from the driveway and ask your neighbours to assist by not parking out front.
- Light - open curtains, blinds and window coverings to let in as much natural light as possible and turn on every light, except those that produce noise.
- Music - you may choose to play soft music in the background to help set a relaxed mood.
Your agent should present high quality colour brochures and if you have blueprints for improvements or additions, make them available so buyers can see the potential. If you choose to be there to greet visitors, be upbeat, cheery and treat every visitor as a potential buyer. Find out what people are looking for and show them how your home fits those requirements.
For more information on how Intercounty can help you move, please telephone, 01279 655248