This year’s Fairtrade fortnight takes place between the 24 February and the 9 March. The Fairtrade label was created in 1989, to ensure that farmers and workers in the developing world get better prices, have decent working conditions, and fair trading terms.
This year the Fairtrade fortnight is focusing on bananas. Over the past 13 years farmers and workers have continued to have their earnings cut, major supermarkets have almost halved the price of loose bananas, although the cost of producing bananas has doubled. Paying on average 11p for a loose banana compared to 20p for a loose UK grown apple.
Supermarket price wars have done little to help farmers, as their massive buying power enables them to push prices down further, putting financial pressure on farmers and workers, which has pushed many workers into a circle of poverty.
If you would like to make a difference, then look out for the Fairtrade logo next time you are in the supermarket, by purchasing Fairtrade products you know you are supporting farmers and workers to get the money they need to make a sustainable living. If you would like to find out more about Fairtrade, then please visit their website.